How does Character impact business success?

Areas impacted by Leadership Character

Learn how you can benefit from ROC

Character & Innovation

ROC research revealed that organizations with a sustainable culture of innovation were built on a platform of forgiveness and compassion – making room for productive error tolerance.

ROC will support you to build a leadership culture that creates the space of trust in which responsible empowerment and innovation can grow.

Character & Compliance

ROC helps companies to effectively establish compliance in all organizational levels, thereby significantly reducing business risk.

The ROC study reveals that companies whose leadership follows the four keystone Character Principles are at lower risk than comparable companies with self-focused leadership.

Character & Digitalization

ROC reveals which roadblocks need to be removed to remain viable in the digital age.

Digitalization is the end of fiefdoms. It comes with maximum internal networking and consistent processes, completely new dimensions of customer experience, and above all: the transition to radically different business models.

Character & Employee Engagement

ROC shows executives which exact character habits help them achieve the full commitment of their employees.

The Gallup Engagement Index shows: 15% are fully committed, 70% show low commitment and the remaining 15% are disengaged. What are the reasons and which hidden reserves of creativity and productivity could be uncovered?

Character & Collaboration

Leaders showing compassion and integrity create trust and collaboration between units and functions.

In order to achieve real customer focus and create new market opportunities and synergies, companies have to move to a constructive, trustworthy cooperation across departmental and functional boundaries. It is necessary to create transparency, share know-how and establish accountability.

Character & Customer Centricity

ROC reveals how management's character habits are reflected in the reputation of the company and its brand.

Leadership culture permeates all levels of the organization down to ultimately shaping the customer experience. Only the employee who experiences a balance of appreciation and responsibility will focus on the customer's needs and fully respond to them. Showing compassion in your interactions with employees will shape customer relations, creating trust in the company and brand.

The 4 Keystone Character Principles

Leadership behavior is key to establishing and nurturing
a culture of Character, risk management, and workforce engagement

The 25 Keystone Character Habits that the ROC research has identified to have a consistent, measurable, and predictable relationship with business results are categorised into four Keystone Character Principles:
integrity, responsibility, forgiveness, and compassion.
Research shows that the most successful leadership teams have a reputation for being strong in all four Keystone Character Principles. They indicate how specific factors of engagement interact with each other and influence the company´s culture and workforce engagement.


Leads to a Culture of Accountability

  • Tell the truth
  • Acting consistently with principles, values, and beliefs
  • Standing up for what is right
  • Keeping promises


Leads to Confidence in Management

  • Taking responsibility for personal choices
  • Admitting mistakes and failures
  • Embracing responsibility for serving others


Leads to Innovation

  • Letting go of one´s mistakes
  • Letting go of others´ mistakes
  • Focusing on what´s right versus what´s wrong


Leads to Collaboration

  • Empathize with others
  • Asking for help
  • Empowering others
  • Actively caring for others
  • Commitment to others´ development