Capture the Hidden Value

Get the Strongest Predictor of Business Success

Research shows that leadership Character Reputation is one of the strongest predictors of organizational success. We help organizations capture hidden value by closing the gap between intent and Character Reputation, leading to accelerated results, lowered risk, and increased engagement.

Senior teams with a strong Character Reputation average ~5x greater Return on Assets, +26% higher Employee Engagement and notably less business risk than peers with a weaker Character Reputation.

KRW has developed Return On Character® - short ROC -, a measuring tool which provides you with a profound assessment of the driving factors concerning leadership effectiveness, business productivity, and a roadmap highlighting actionable insights.


What impact does Leadership Behavior have?

Leadership behavior is key to establishing and nurturing a
Culture of Character, risk management, and workforce engagement.

ROC allows change initiatives and measures to be taken competently and smoothly. ROC in itself is not a change initiative, but it transforms the way leadership works. Our data- and researched-based approach enables us to stay on top of scientific findings concerning leadership effectiveness, workforce engagement, and risk minimization.


greater Return on Assets


Employee Engagement


improved management skills

The Book

Read about the research the ROC methodology is based on and discover why Character has such a strong impact on business results.

Return on Character is the first book that delivers concrete evidence on why and how Character matters for organizational success.

Author and founder of KRW international, Fred Kiel, offers solid data that demonstrates the connection between character, leadership excellence, and organizational results.

ROC provides the blueprint for building your own leadership character and creating a character-driven organization.



  • How leadership character is formed, how it creates value, and how that value spreads throughout the organization
  • How low-character leaders undermine the success of even the best business plans
  • How leaders at any level can develop the habits of strong character and “unlearn” the habits of poor character